New insights.
One of the most critical factors in assisting a company is
determining the competitive landscape and developing a cohesive strategy for
dealing with existing and prospective competition. Sound and effective analysis
and assessment of the competition is facilitated through the use of external
capabilities. Such analysis encompasses basic industry and market research, and
focuses on competitors, their current strategies and market position, and likely
strategies in the future.
Competitive profiles
Competitive profiling can provide critical intelligence for
decision support in marketing, sales, and product development, helping you
direct your efforts, allocate resources, and exploit competitors' weaknesses.
Industry research
Industry research provides a critical view of key industry
trends, market size and composition, product life cycles, comparative returns,
and general strategic considerations, and complements competitive profiling.
