Competitive Intelligence

 

 

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One of the most critical factors in assisting a company is determining the competitive landscape and developing a cohesive strategy for dealing with existing and prospective competition. Sound and effective analysis and assessment of the competition is facilitated through the use of external capabilities. Such analysis encompasses basic industry and market research, and focuses on competitors, their current strategies and market position, and likely strategies in the future.

Competitive profiles

Competitive profiling can provide critical intelligence for decision support in marketing, sales, and product development, helping you direct your efforts, allocate resources, and exploit competitors' weaknesses.

Industry research

Industry research provides a critical view of key industry trends, market size and composition, product life cycles, comparative returns, and general strategic considerations, and complements competitive profiling.

 

 

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Copyright 2004 Beacon Partners Inc
Last modified: December 26, 2004